Lesson Nine
I’ll Never Escape the Ghetto[/B][/CENTER]背景知识(Background knowledge)
Watts, southwestern district of Los Angeles, California, U.S. It gained widespread notoriety Aug. 11-16, 1965, as the scene of racial disturbances. Provoked by long-standing social injustices, thousands of blacks rioted, burned stores, and pillaged the area. Before order was restored 34 people were killed and more than 1,000 injured. The district, originally called Mud Town, was renamed in 1900 for C.H. Watts, a Pasadena realtor who owned a ranch there. It was annexed to Los Angeles in 1926. Pop. (1990) 32,145.
课文要义(Main idea of the text)
This is an autobiography written by Stanley Sanders, which tells us a story about a Negro who decided to contribute all his life to all the Negroes both in Watts and in all the America.
It happened in the 1960s when so many civil rights movements of the blacks occurred in, the United States. Riots against racial discrimination and segregation arose in many parts of the United States such as in Harlem and in Watts. While many black men in Watts left the ghetto in droves for a new life, without any hesitation the author intended to come back to the ghetto for a new career after the graduation from the famous university. While many black youths were afraid of being identified as coming from the ghetto Watts, he felt deeply proud of being from the ghetto. He believed that his individual success would never imply the end of the ghetto problem in the United States. The ghetto problem would be likely solved only by the black men themselves especially by the well - educated black leaders who devoted themselves to it.
词汇 (Vocabulary)
1. qualify (v.): to (cause to) gain a certain level of knowledge, ability, or performance 使合格
Being the son of a member of parliament doesn't qualify him to talk about politics.
议员的儿子不能保证他有资格谈论政治。
Tom qualified as a doctor this year. 汤姆今年拿到了行医证。
2. retract (v.): to take back, withdraw 缩回;撤回
He retracted his confession and pleaded not guilty. 他翻供,并申辩无罪。
You can't retract what you have said. 你不能收回已说过的话。
3. underscore (v. ): stress 强调
Please underscore the word three times for emphasis.
为了强调起见,请在该词下面划三条线。
He underscored the man' s diplomatic abilities when introducing him to us.
介绍时,他强调这人的外交能力。
4. intrigue (v.): to interest greatly 激起好奇心;迷住
The book's unusual title intrigued me into reading it. 这本书奇特的书名吸引着我去读。
You once wrote something that has always intrigued me.
你曾写过一些一直让我感兴趣的东西。
5. influx (n.): the arrival, or movement inside, of large numbers / quantities 大量涌入
There was a sudden influx of goods onto the market. 市场上有大量货物上市。
The work force is growing with the influx of youngsters.
随着年轻人的投入,劳动大军正在发展壮大。
6. parallel (v.) (Br. E) to equal; match 相等;相匹配
My feelings in this matter are parallel to yours. 这事我和你有同感。
Your experience parallels my own. 我们有共同的经历。
7. comport (v.): to behave (oneself) 举动;举止
That little girl comported herself very well at the party last night.
那女孩昨晚在晚会上言谈举止很得体。
He comported himself well in the emergency. 他在紧急情况下表现镇定沉着。
8. enroll (v.) (as, in): to make oneself or another person officially a member of a group 吸收成员;招收
He enrolled as a member of the cricket club. 他报名参加了板球俱乐部。
9. spout (v.): to throw or come out in a forceful stream; to pour out in a stream of words 喷出;脱口而出;滔滔不绝地说
The water was spouting out from the pipe. 水从水管中流出。
He's always spouting Shakespeare. 莎士比亚的话他总是脱口而出。
10. vulnerable (adj.): easily harmed, hurt, or wounded; weak, easily attacked 易受伤害;易受攻击
She looked so young and vulnerable that he felt a great desire to protect her.
We're in a vulnerable position here, with the enemy on the hill above us.
敌人就在前面的上,我们很容易受到攻击。
短语 (Expressions)
1. in drove: a crowd of people moving or acting together. In the text, it also refers to a large group of things of the same sort. 成群,成批
On a hot, muggy day people head for the beaches in droves.
在闷热的日子,人们成群结队涌向海滩。
2. identical to / with: exactly the same to 一样
Your voice is identical to hers. 你的声音和她的一样。
Your pen is identical with mine. 你的笔和我的一样。
3. in the throes of : severe pains, esp. caused by dying ; struggling with (some difficulty) 剧痛
Many people had to leave their country in the throes of war.
由于战争的残酷,许多人不得不背井离乡。
I saw the old man in the death throes. 我看到那个处于临死前痛苦中的老人。
4. reflect on / upon: think of 思考;考虑
The old man is reflecting upon a new problem. 老人正在考虑一个新问题。
Please reflect on what to next. 请考虑一下下一步怎么办。
5. never the: 毫不(后接比较级)
For all your advice I am never the wiser. 尽管你多次劝告,我还是我。
He was never the wiser for his experience. 他虽经一事,但并不张一智。
词语辨析 (Word analysis)
1. drove: a large number of animals being driven together, crowd of people moving together 被驱赶的一群动物;行动中的一群人
On a hot muggy day people head for the beaches in droves.
在闷热天人们成群地去海滩。
group: number of persons or things gather or placed together 群;组
People stood in front of the building in small groups. 人们三五成群地站在大楼前。
2. warlike: ready for or liking war 准备作战的;好战的
The Scots in the past were a warlike nation. 苏格兰人以前是个好战的民族。
militant: ready for fighting, supporting the use of force 好斗的;尚武的
A few militant members of the crowd started throwing stones at the police.
人群中一些好斗分子开始向警察扔石块。
3. customary: in agreement of custom 合于风俗习惯的
Is it customary for guests at hotels in your country to tip the waiters?
在贵国住旅馆的客人依惯例是否给侍者小费。
habitual: regular, having a regular habit 惯常的;习惯的
The chairmen took his habitual place at the table.
主席坐在桌子边他惯常坐的座位上。
4. prove: supply proof of, show beyond doubt to be true 证明;证实
I shall prove to you that the witness is quite unreliable.
我将向你证明证人十分不可靠。
qualify: be equipped, equip by training 使有资格;给予资格
His training qualifies him as a teacher of English.
他受的训练使他有资格做一个英语教师。
5. demonstrate: show clearly by giving proof or example 证明;演示
How would you demonstrate that the earth is round?
你如何证明地球是圆的?
manifest: show clearly 明白显示;清楚表示
There is nothing hid, which shall not be manifested.
没有什么不能公开而要隐瞒的。
6. follow: take or accept as a guide 接受;遵循
You don’t follow your own principles. 你没有遵循自己的原则。
obey: do what one is told to do, carry out 服从;执行
I never promised to obey her commands.
我从来未保证服从她的命令。
7. think of: consider, take into account 考虑;思索
We have a hundred and one things to think of before we can decide.
在做决定前,我们有许许多多的事情要考虑。
reflect on: consider carefully 深思;思考
I must reflect on how to answer that question.
我必须思考一下如何答复那个问题。
8. regrettable: to be regretted 令人遗憾的;可悲的
It is regrettable that he behaved like that.
他竟做出那样的行为,令人遗憾。
regretful: sad, sorry 悔恨的;遗憾的
I felt regretful about what happened. 对于发生的事我深感遗憾。
难句理解(Sentence comprehension)
1. By ordinary standards these are credentials enough to qualify one as coming from Watts. : Normally these facts (what I mentioned above) are much enough to prove that I'm from Watts.
按照通常标准,这些足以证明我是瓦茨人。
2. There are no retractions or future deliverances. :
There is no way of retreat at present or rescue in future.
既没有退路也没有未来的解脱。
3. The Watts-as-a-way-station mentality has a firm hold on both those who remain and those who leave. :
The mentality that they regard Watts as a station in the way is already firmly held by both those who stay and those who leave.
把瓦茨作为中转站的心态在那些留下的和离去的人心中根深蒂固。
4. Negroes, inside it or out, and whites too, behave toward the notion. :
Negroes, whether they are inside the ghetto or have been out, and the whites, seem to be travelers (who will certainly leave the ghetto) to the ghetto.
黑人区内外的黑人以及白人把黑人区当作旅途中的暂留之处。
5. I was especially intrigued by a career in Watts …:
I was especially interested in a career in Watts.
我对在瓦茨干一番事业特别感兴趣。
6. It was not long after leaving that my early ambitions began to wear thin. :
Soon after leaving Watts, my early ambitions began to weaken gradually.
离开后不久,我起初的抱负开始减退。
7. "South Los Angeles", geographically identical to Watts, carried none of the latter's stigma.
"South Los Angeles" and Watts are different names for the same place. The former implies no stigma while the latter does.
“洛杉矶南部”在地理位置上同瓦茨一样,但不带有任何瓦茨的污名。
8. By far the most traumatic of the new changes was ghetto rioting. :
The change that were most emotionally shocking was ghetto rioting.
这些新变化中造成最大精神创伤的是黑人区的暴乱。
9. I was the archetype of the ghetto child who through hard work and initiative was pulling himself toward a better life.
I was a typical black child who was trying to live a better life by hard working.
我是以艰苦努力和主动精神使自己的生活得以改善的黑人区后代的典范。
10. It shattered the notion that my individual progress could be hailed as an advance for all Negroes. :
My thoughts was completely destroyed, that my individual progress could be regarded as an advance for all Negroes. The " bootstrap effort" means self-reliant effort.
它粉碎了我的个人发展可被奉为所有黑人进步的想法。
11. Watts followed me to Yale.
I went to Yale together with the Watts problem.
瓦茨问题随我一同进入耶鲁大学。
12. The new intellectual climate in Watts was hard-wrought. :
The new intellectual climate was formed with great effort.
瓦茨这一新的理性氛围来之不易。
13. A new, rough wisdom of the street corner was emerging. :
A new, unrefined culture of the people who have never been educated was emerging.
一种新型的粗犷的街头文化正在形成。
14. I regard it as the problem of the last third of this century.:
I regard the Watts problem as the basic one of the last thirty years of this century.
我把它看作本世纪最后三十余年的基本问题。
Lesson Ten
How Market Leaders Keep Their Edge[B][CENTER]
背景知识(Background knowledge)
Markets in the most literal and immediate sense are places in which things are bought and sold. In the modern industrial system, however, the market is not a place; it has expanded to include the whole geographical area in which sellers compete with each other for customers.
Economists understand by the term Market, not any particular market place in which things are bought and sold, but the whole of any region in which buyers and sellers are in such free intercourse with one another that the prices of the same goods tend to equality easily and quickly.
The concept of the market as defined above has to do primarily with more or less standardized commodities, for example, wool or automobiles. The word market is also used in contexts such as the market for real estate or for old masters; and there is the "labour market," although a contract to work for a certain wage differs from a sale of goods. There is a connecting idea in all of these various usages--namely, the interplay of supply and demand.
Most markets consist of groups of intermediaries between the first seller of a commodity and the final buyer. There are all kinds of intermediaries, from the brokers in the great produce exchanges down to the village grocer. They may be mere dealers with no equipment but a telephone, or they may provide storage and perform important services of grading, packaging, and so on. In general, the function of a market is to collect products from scattered sources and channel them to scattered outlets. From the point of view of the seller, dealers channel the demand
for his product; from the point of view of the buyer, they bring supplies within his reach.
There are two main types of markets for products, in which the forces of supply and demand operate quite differently, with some overlapping and borderline cases. In the first, the producer offers his goods and takes whatever price they will command; in the second, the producer sets his price and sells as much as the market will take. In addition, along with the growth of trade in goods, there has been a proliferation of financial markets, including securities exchanges and money markets.
课文要义(Main idea of the text)
How market leaders keep their edge in the more and more severely competitive market? The author observed that every company must have its excellent operation according to its different value discipline. He identified three distinct ones and gave the readers some examples for further explanation. The first value discipline companies pursue is to win through lower price and convenient ways of shopping. [Operational excellence]The second discipline companies pursue is to win by continuing innovating year after year and providing latest products with high quality. [Product leadership]The third one that companies pursue is to win through building bonds with customers intimacy and pitching specific customers with specialized services the best customer support.[Customer imtimacy]
词汇 (Vocabulary)
1. stake (v.): risk (money, one's life, etc.) on a result 冒险;下赌注
You mustn't fail: I've staked all my hopes on you. 你不能失败,我把全部希望都寄托在你身上。
The girl would stake her bright future on the marriage. 这姑娘拿自己的婚姻赌美好的明天
2. reside (v.): live 定居
reside in: be present in 存在于
They are foreigners residing in China. 他们是定居中国的外国人。
The supreme authority resides in the president. 最高权利掌握在总统手中。
3. execute (v.) carry out, do completely 实施;完成
The soldiers executed the captain's orders. 士兵们执行了队长的命令。
They have to execute the plan. 他们得完成这个计划。
4. deliberate: think (upon, over, about); discuss 仔细考虑;讨论
He was slow to answer, deliberating over each question. 他仔细斟酌每一个问题,不急于回答。
The jury deliberated four hours before bringing in a verdict. 陪审团在裁决之前商议了4个小时。
5. sprinkle (v.): scatter in drops or small grains 撒;点缀
We sprinkled sand along the icy path. 我们把沙撒在结冰的路上。
Her golden hair is now sprinkled with gray. 她的金发现在花白了。
6. optimize (v.): expect the best, make perfect 尽可能完善
They are trying to optimi2e the environment for investment. 他们尽可能优化投资环境。
They tried to optimize the distribution of raw materials. 他们尽可能使原料分配趋于完善。
7. render (v.): cause to be 使……成为
The blow rendered him unconscious. 这一击使他失去知觉。
The tone rendered the statement an insult. 这种腔调说话听起来使人感到受辱。
8. engender (v. ) produce or be the cause of 产生;造成
Flies carry dirt and dirt engenders disease. 苍蝇携带灰尘,灰尘引发疾病。
Angry words engender strife. 恶言怒语引起争吵。
9. extract (v.): take or get out 取出;拔出
The police tried to extract a confession. 警察试图逼供。
The doctor tried to extract a bullet from the wound. 医生试图从伤口取出子弹。
10. parity (n.): equality, being equal 同等;平等
The two countries reached parity in military strength. 两国军事力量势均力敌。
Scottish teachers want parity with those in England.
苏格兰教师在英格兰享有同等待遇。
11. dabble (v.): splash about in water, engage in嬉水;涉猎
The moon hung over the harbour dabbling the waves with silver.
月亮高挂在港湾的上空,给水面洒上点点银光。
He dabbled at painting but soon gave it up. 他搞过一点绘画,但很快又放弃。
短语 (Expressions)
1. with a vengeance: thoroughly, to a greater degree than is normal 彻底地;极度地
It's raining with a vengeance. 大雨滂沱。
He is a coward with a vengeance. 他是个十足的胆小鬼。
2. no sooner … than …: when … at once 一……就
No sooner did we sit down than we found it was time to go. 我们刚坐下来就发现该走了。
3. make a business of / make …one' s business: take responsibility for 负责;特别注意
I will make it my business to see that the money is paid promptly.
我将负责督促迅速付款。
He never makes it his business to inquire whether you are rich or poor.
他从不打听你是富还是穷。
4. pay off: to bring a reward, to prove worthwhile, or to make profit 偿还;赢利
He expects to pay off all his debts off shortly. 他预计很快就能还清贷款。
Possessing a valuable secret may pay off.
掌握有价值的秘密是件有利可图的事。
5. attribute…to…: consider as a quality of, as being the result of 把……归因于……
He attributed his success to hard work. t他把成功归于勤奋努力。
They attributed the blame for the reverses to their superiors.
他们认为挫折的责任在于他们的上级。
6. to pin sth. on sb.: place the blame for sth. on sb. 把……归咎于……
It's so ridiculous to pin the failure on the parents.
把失败的责任推给父母太荒唐。
They pin the robbery on a night watchman. 他们把抢劫事件怪罪于守夜人。
词语辨析 (Word analysis)
1. modern: of the present, new and up-to-date 现代的;新式的
In the afternoon they went to an exhibition of modern art.
下午他们去参观一个现代艺术展。
sophisticated: complex, with the latest improvements 复杂的;最新式的
I can’t work this sophisticated modern equipment.
我不会操作这台复杂的现代化设备。
2. on guard: prepared against sth. 戒备
Be on your guard against pickpockets. 谨防扒手。
off guard: unprepared against sth. 未戒备
He struck me while I was off my guard. 他在我不提防时袭击我。
3. differentiate: see as different, show to be different 区别;辨别
The report does not differentiate the two aspects of the problem.
这份报告未能将问题的两个方面加以区别。
differ: be unlike, be distinguishable 不同;有异
The two brothers are like each other in appearance, but differ widely in their tastes. 这两兄弟相貌相象,但趣味却不大相同。
4. minimum: of least possible or degree 最小量的,最低程度的
You’ll need a minimum deposit of $20,000.
你需要有一笔最低额为2万美元的存款。
optimum: best or most favorable 最佳的;最有利的
This is the optimum temperature for the growth of plants.
这是对植物生长的最佳温度。
5. excel: (v.)do better than others, be very good 优于他人;优秀
The firm excels in producing cheep transistor radios.
这家公司在生产价廉的晶体管收音机方面胜过其他公司。
surpass: (vt.) do or be better than 超越;胜过
The latecomers surpass the early starters. 后来居上。
6. adapt: (v.) make suitable for a new use, need, etc. 使适应
When you go to a new country, you must adapt yourself to new manners and customs.
当你到一个新的国家时,你必须使自己适应新的风俗习惯。
adept: (adj.) expert, skilled 长于;善于
He was astonishingly adept at manipulating the big machine.
他操作这台大机器熟练的惊人。
难句理解(Sentence comprehension)
词汇 (Vocabulary)
1. It must instead find the unique value that it alone can deliver to a chosen market. :
Instead, it must find the only one value that no one else but only itself can send to a market it chooses.
相反,它必须选择一种独特的方式赢得市场。
2. We have the best solution for you, and we provide all the support you need to achieve optimum, results, or value, or both, from whatever products you buy. :
We can solve any problems you have and can provide you with any support you want about the best results or value, or both results and value from whatever you buy.
我们为你提供最佳解决办法,提供你所需要的一切支持,以达到你所购买的产品最佳效果或价值,或两者兼有。
3. But as a customer, you don't have. to spend much time deliberating over what brand of coffee or home appliance to select :
But customers don' t have to spend much time deciding to choose .what brand of coffee or other utensils for use at home.
但作为顾客,你不必花很多时间确定究竟买什么品牌的咖啡及家庭用品。
4. The company's information systems track product movement —— and move it does. :
The company's information systems keep a close and keen eye on product movement. It also leads the product movement to a proper one. In this way they decide what product they should deliver and therefore avoid a waste of the long-time occupation of the floor.
公司的信息系统跟踪产品的销售形势,并引导销售。
5. Companies pursuing product leadership continually push products into the realm of the unknown, the untried, or the highly desirable. :
Companies pursuing product leadership continually make efforts to produce new products that are unknown, untried, or highly desirable. Note the use of "the" with an adjective. The unknown means the unknown things.
追求产品领先的公司不断推出前所未闻、无人尝试或令人十分满意的产品。
6. If any one is going to render their technology obsolete, they prefer to do it themselves. :
If anyone is planning to improve their technology to the highest level, they prefer to do it themselves.
如果有人想淘汰自己的技术,他们还是愿意自己来做。
7. Vistakon' s high-speed production facility helped give the company a six - month head start over would - be rivals. :
Vistakon' s high-speed production facility helped the company start six months earlier than the would-be rivals .
卫康公司的高速生产设备帮助公司在潜在的竞争者中保持六个月的领先优势。
8. Vistakon's speedy response engendered goodwill in the marketplace. :
Vistakon's quick response makes it hopeful to win in the competitive market.
卫康公司的快速反应为其占领市场赢得了希望。
9. Cable & Wireless pins its success on choosing the customers it can serve best… :
Cable & Wireless attributes its success to choosing the customers it can serve best.
电信公司之所以成功靠的是为选择的顾客提供优质服务。
10. They've kept up with rising parity levels to stay in the game. :
They have kept up with rising levels of parity prices so that they can stay in the competition.
为了不被淘汰出局,他们一直保持平价。